Spray oil is becoming trendy—a lifestyle phenomenon that is especially popular in non-producing countries such as the USA, but one that could also appeal to Italian consumers seeking convenience, controlled dosing (to manage body weight), and more fun, easy consumption rituals. It’s also ideal to carry in a bag, for dressing a salad after a workout at the gym. Exploring new trends beyond tradition is the mission of Sol Expo, which offers constantly evolving perspectives.
Producers often struggle to find technical and technological solutions to enter this market at accessible costs. “We’re going against the current,” explains Franco Osculati of Fillinfinite, “with a simple, intuitive, and versatile solution: it allows cans to be filled with oils, dressings, seasonings, gourmet preparations, and products for professional kitchen use. A solution that opens up new creative possibilities for olive mills, small laboratories, delicatessens, and artisanal producers.”
Fillinfinite is the ideal solution for extra virgin olive oil producers who want to explore the spray oil segment without resorting to costly investments in industrial production lines. The system uses BOV (Bag-On-Valve) technology, which protects the oil from oxygen, light, and contamination, preserving its aromas, nutritional properties, and shelf life. The hermetic sealing of the internal bag inside the can ensures that the product remains intact and stable over time—an essential advantage for premium oils, flavored condiments, emulsions, and sensitive preparations.
On the occasion of the trade fair event that will host buyers from all over the world, it becomes essential to understand how to bring new consumers closer to extra virgin olive oil. From India, following the recent opening toward a free trade agreement with the EU, to the Far East, the mission is to deliver a product of the highest quality, presented in a format that resonates with younger generations.