For printing certificates for winners of an olive oil competition, or labels or accompanying materials for an olive oil, there would seem to be no paper more suitable than one made from production residues. Favini developed it: the Crush line is in fact paper made from agro-industrial by-products, replacing up to 15% of the cellulose normally derived from trees.
Recovered from olive pomace processing plants to extract oil suitable for other uses (food, heating, cosmetics), olive pomace generates a further waste product: de-oiled pomace. According to the principles of the circular economy, with a touch of upcycling, this de-oiled pomace is micronized and blended to be partially used as a substitute for virgin cellulose in paper production. The result is paper featuring tiny vegetal fragments visible to both the eye and touch, with a warm olive-green hue. It is FSC™ certified, biodegradable, produced partly with post-consumer recycled fibers and using energy from renewable sources, with compensated emissions.
Crush paper is also produced from other fruit residues, from which it takes on its color: corn, citrus fruits, kiwi, almond, hazelnut, coffee, lavender, cherry, cocoa, coconut, and grape. In this case, the saying “we’re at the fruit” does indeed refer to a final stage—but this time one of valorization and creative reuse.