Olive oil, Sol Expo Observatory: Italian production on the rise, increasingly driven by the South. Gdo sales decline, but made in Italy prices hold
Trade fairs, Sol Expo 2026: from 1 to 3 March at Veronafiere, the showcase of italian olive oil from the grove to the table, and from business to the Consumer. The Made in Italy supply chain restarts from UNESCO recognition and a 2025/26 olive oil campaig
SOL AND THE CITY SUD DEBUTS IN CALABRIA
After the great success of the two editions of Vinitaly and the City at the Archaeological Park of Sybaris, Calabria will host another major event in the food and wine sector. This time, the spotlight will be on extra virgin olive oil, as on December 19 and 20 the exhibition area in Catanzaro will host Sol and the City Sud. Once again, the collaboration between the Calabria Region’s Department of Agriculture and Veronafiere proved decisive, with organizational support from Arsac.
SOL2EXPO-NOMISMA OBSERVATORY: GOAL - STRENGTHENING THE MARKET POSITION OF ITALIAN OLIVE OIL
Turning the inflationary pressure generated by the production crisis of Italian olive oil into an opportunity for premium repositioning on the market — this is the “good resolution” for the Made in Italy olive oil supply chain that emerged at SOL2EXPO (Veronafiere, March 2–4) during the conference dedicated to “The Olive Oil Market in Italy and Europe: Realities and Prospects.”